This form will be accessible through a primary CTA button on the memberships page, replacing the existing chart. It serves as a dynamic and user-friendly tool to help visitors quickly discover the perfect membership option based on their specific needs, making the selection process simpler and more engaging.
The form is designed to give users a quick and easy way to find the membership that suits them best, while also collecting their details so we can follow up. It’s more engaging than a static PDF, guiding people step by step to make the decision process simpler and more tailored to their needs. Plus, it helps us understand what our customers are looking for, so we can provide better support and drive more sign-ups.
<aside> 📍
Location: Members Page on the website
</aside>
<aside> 💡
Personalised User Experience: Recommends memberships tailored to user input, creating a more relevant and engaging journey.
</aside>
<aside> 💡
Actionable User Insights: Captures data on preferences to refine offerings and improve marketing strategies.
</aside>
<aside> 💡
Improved Conversion Rates: Simplifies decision-making, reducing friction and guiding users toward the perfect membership.
</aside>
<aside> 💡
Enhanced Follow-Up Opportunities: Collects user details for personalised follow-ups, increasing engagement and sign-ups.
</aside>
<aside> 💡
Streamlined User Experience: Replaces static charts with an interactive form, making the process cleaner and less overwhelming.
</aside>
How we can build this and how we can use existing systems e.g hubspot
what software, systems, would we need to do this - need marcus opinion